Vivek Sodera / Supercharge VC

Vivek Sodera is the Founder of Supercharge, a $15M fund backing 20 companies in enterprise AI, productivity, and dev tools.

Vivek’s background is as a founder. He co-founded three companies including Superhuman, where he helped architect the now-famous PMF methodology. His second company, Airseed, never found product-market fit. After three years, he shut it down. That painful moment became his edge.

At Superhuman, one investor sent all-caps emails multiple times a week about their onboarding approach. Vivek took him to lunch with the data. “I am a big believer that founders are closest to the product and the customer. It takes a particular type of investor who can say, my job isn’t to control. My job is to influence.”

Our conversation gets into the sharp line Vivek draws. There’s the zero-to-one art of company building before PMF. Then there’s the science of scaling post-PMF. “Once it becomes the science of company building and you’re post-PMF, anyone in venture will pattern match. But that inflection point between PMF and pre-PMF? When you have investors who haven’t built companies before, they categorically will give bad advice.”

What Vivek’s doing with Supercharge is being a fractional founder to help with three pain points: product-market fit, fundraising, and recruiting. “Pretty much 99.99% of investors don’t have experience with PMF and don’t have experience building out a methodology where they can surgically analyze and diagnose what PMF means.”

Full episode below, or on Spotify / Apple Podcasts